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13 Jun 2011

Angelina Jolie's Louis Vuitton campaign image revealed

Bare foot and smoky-eyed, Jolie is pictured reclining on a wooden boat in Cambodia - the country she fell in love with, and adopted her son Maddox from, after filming of Lara Croft: Tomb Raider there in 2000.
By her side, her six-year-old monogrammed 'Alto' carryall bag; just out of shot, four of her six children who came along to the set and had to be 'shooed' away by photographer Annie Leibovitz.
"People are not used to seeing Angelina in this situation," Vuitton's executive vice president, Pietro Beccari, told WWD. "I like the fact that it's a real moment. This travel message we give through personal journeys is a fundamental one for the brand."

Beccari declined to comment on rumours that Jolie was paid in the region of $10 million for her time, but did disclose that she had elected to donate a significant slice of her fee to a charity - most likely the Maddox Jolie-Pitt Foundation, which the couple founded to aid community development and conservation in Cambodia.
Core Values celebrates Vuitton's timeless classics in real situations on 'real' people - meaning celebrities rather than models - and runs alongside their seasonal 'fashion' campaigns.
The most recent campaign images feature U2 frontman Bono and his wife Ali Hewson in Africa, where the couple have long campaigned for the fight against extreme poverty, and actor Sean Connery photographed on a beach near his home in the Bahamas.
Previous 'faces' of the campaign include Vuitton favourite Sofia Coppola and her father Francis Ford Coppola sitting in the Buenos Aires countryside, Rolling Stone Keith Richards in a hotel suite with a Louis Vuitton guitar case, and former President of the Soviet Union, and Nobel Peace Prize winner, Mikhail Gorbachev, in the back of a limo passing the remaining part of the Berlin Wall.
The campaign is expected to run for at least 18 months and will also feature a video interview with Jolie filmed on location later in the month.

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